As you may know, this is a question we’ve been working on for a while now. Almost two years in fact.
We started with the somewhat paradoxical notion that motorcycling is a social activity. Sure, you might go out for a ride on your own and maybe your bike is a monoposto and not a biposto [...]

I consider myself a fairly design conscious person. I’m constantly thinking about the design process behind everything that’s around me, whether it’s a nice set of machined rearsets for my Ducati 749 or a t-shirt I’m about to slip over my head, what were the designers intentions and did they succeed? Alex and I, along [...]

This has been a long time coming.
I think Nick and I first talked about the concept almost two years ago. As both avid motorcyclists and technology people, we were somewhat disappointed with the current state of motorcycling on the web. Many sites look like they should have been retired in 2001. Many of them had [...]