Safety promotion by Insurance Company

Cudos to Riders Plus [@ridersplus] insurance company for their recent promotion on Toronto radio station 640AM Talk Radio for responsible use of alcohol by road users. Although directed mainly towards car drivers at this time of year they have raised the bar for all motorcycle insurance companies to promote sober riding by us as 'bikers. Now, will they or others making lots of $$ from riders -like State Farm Insurance- repeat the messages starting in MAY to get the word through to those who insist of drinking and riding let's see?

In the meantime take a look at their rates, and no, I'm not insured by them!