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MADISON, Wis. - Kid Rock says his new partnership with Harley-Davidson is a dream deal, and as the owner of multiple Harley bikes, he didn't feel like he was compromising his integrity or risking a backlash from fans.
The Milwaukee-based motorcycle maker is sponsoring Kid Rock's upcoming tour, named for his most recent release, ‟Rebel Soul.”
The partnership announced Monday also includes an exclusive line of limited- edition, cobranded Rebel Soul merchandise featuring a line from the song: ‟I can't hear you over the rumble of my freedom.”
Kid Rock said Tuesday the deal ‟just makes sense” because Harley is ‟something I've used that I've loved for a long time before this deal came about.”
The tour begins Friday in Kansas City and will end Aug. 31 at Harley's 110th anniversary celebration in Milwaukee.
Source: Associated Press, Calgary Herald