Maintain the integrity of the EatSleepRIDE community by flagging an image or post that contains private or offensive content. We monitor all flagging. If enough riders deem a post offensive, it may be removed without notice. Offending members may be banned. Do not flag content without good reason.
The deal is done. BMW has confirmed the sale of Husqvarna to KTM. BMW has agreed with Pierer Industry AG (a separate company that 51% owner of KTM, CEO Stefan Pierer owns) to sell the struggling off-road motorcycle manufacturer. This is a big surprise given BMW's significant investment to bring Husqvarna street bikes to market.
In the press release BMW states the realignment of its brand and the selling of Husqvarna was for ‟urban mobility and e-mobility reasons”, essentially to focus their two wheel efforts on their own namesake. Both companies have agreed not to disclose the purchase price.
The deal appears to be somewhat secretive. The press release doesn't mention what the new relationship between Husqvarna and KTM will be or for that matter how KTM will play with the 47% owner of KTM, Bajaj Motorcycles. No word yet on KTM's reasoning for purchasing Husqvarna. Coincidence or not, KTM motorcycle sales rose over 30 percent to 100,000+ bikes in 2012 with a very strong showing in India, which happens to be the home country of partner Bajaj.
Husqvarna started making motorcycles in Sweden almost 110 years ago. The marque has switched company ownership several times, most recently to BMW in 2007, Cagiva-MV Agusta group in 1986 and as far back as 1977 to Electrolux. The vehicles are currently produced in Cassinetta di Biandronno, Italy. No news on whether or not KTM plans to move production to Austria - yet.
For those that are confused the deal is as followed:
KTM is owned by CEO Stefan Pierer (51%) and Bajaj Auto(47%)
100% of Husky was purchased by Stefan Pierer's separate company Pierer AG
For more on Husqvarna and KTM check out these posts: