motogp matters

135 months ago

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IODA Racing Launch 2013 Campaign, Announce Fan-funding Program

In the midst of motorcycle racing's launch season comes an interesting project. The CAME IODA Racing team was launched last night in Rome - featuring a night-time ride by Danilo Petrucci on his IODA BMW Suter through the streets of the Eternal City, as part of the three-day Moto Days exhbition in Rome - at which the MotoGP pairing of Petrucci and Lukas Pesek were presented, along with Johann Zarco, will be riding the team's Suter Moto2 bike this season.

At the same time, an interesting project to try to leverage the team's fan base was also presented. Team boss Giampiero Sacchi - formerly of Aprilia - presented the IODA Your Racing project, an idea to try to raise funds through fans of the team. The idea is that everyone who wanted to contribute to the team can chip in a small amount - the current level of contribution is set at 10 euros - to help fund the team. For that amount, you get your name or nickname - to a maximum of 12 letters - on the fairing of Danilo Petrucci's Suter BMW MotoGP bike. Clearly, the 10 euros does not buy you a lot of real estate: the twelve characters of your nickname will take up an area just 0.5mm high and 10mm wide, but it will be displayed for the full length of the season.

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