Ad: Jeep (Or How Not To Advertise)

This is a really strange print advertisement from Jeep. You don't see their car, just a trailer with a dirty motorcycle. Okay, I understand the image used, but at first glance, if you didn't see the word "JEEP" you wouldn't know what the ad is for. So you pull your motorcycle on a trailer in through the mud.... wouldn't it be better to just use the motorcycle? You probably will get there faster.

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