India: Who Wins In The TVS-BMW Deal?

#TVS #BMW #Venture #India - A lot has been written recently in the press about the TVS Motor / BMW Motorrad deal. The rumors had been circulating since last year that the two motorcycle manufacturers were looking at some kind of a joint-venture, possibly like the one between KTM and Bajaj. But is it the same deal, and will both parties benefit from it?

TVS used to be India's third largest motorcycle manufacturer, today it's been pushed into the fourth spot. Bajaj and Hero MotoCorp both dominate the local and export scene. TVS had a link-up with Suzuki, but since both sell independently, it hasn't done much to increase TVS market share...........

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