2017-02-23 10:45:29+0000 - Los Angeles, California, United States

Cool New R nineT Racer Video w/ Joy Lewis

With so many scramblers on the market all targeting the same general demographic it can be hard to have your marketing stand out, but BMW Motorrad's new promo video for their R nineT Racer is seriously cool.

The 2:19 video features Joy (JoyfulRacing) Lewis - who has become increasingly well known in the motorcycling world - as she travels to Japan to check out the local vintage racing scene with legendary builder Daisuke Mukasa and a few of his pals.

The video is short and sweet and remarkably genuine although, at the end of the day, it's still a marketing video, full of gratuitous shots of the new R nine T Racer. That said, I don't mind since I think the bike is stunning.

What say you?

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