Ad: Weird - Mademsa - Fruit Motorcycle?

#Advertisment - Sometimes I just don't get it. Some advertisement agencies try to be so clever they lost me. Here's one from Chile for Mademsa, a company that makes kitchen appliances and white goods like fridges.

The ad has a "biker" couple and motorcycle made out of vegetables & fruit riding out a freezer. Why a motorcycle? Why fruit in a freezer?

I just don't get it.... is this art?

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