2017-06-01 16:51:54+0000 - Tavullia, Marche, Italy

Rossi stars in new Oakley commercial

It's not too often that motorcycle racers are featured in American mainstream-advertising, but Oakley Eyewear has done exactly that with their newest commercial. Oakley sponsors countless MotoGP stars and champions but it still wasn't much of a surprise to see nine-time world-champion, Valentino Rossi being the focus of Oakley's newest addition to their '#CantStop' advertising campaign. With the huge success that the Doctor has achieved through the merchandising his VR46 brand, (not to mention the recent 'Valentino Rossi: The Game' MotoGP video game), it's easy to see why Oakley went with the thirty-eight-year-old Italian for this ad.

The minute-and-a-half long video features footage of the Movistar Yamaha rider romping and sliding around on his private dirt track on his ranch in Tavullia, Italy, along with some of his students at his VR46 Riders Academy. The Academy is made up of Rossi and other experienced expert staff that help young (Moto3) riders train in their gym and at the ranch as well as discussing racecraft, strategy and even how to conduct themselves in the public eye. Valle discusses the training he provides for MotoGP champion-hopefuls and the lack of structured training available when he was young up-and-comer. He also ads that he feels their training benefits him and his training as well.

The ad is made up of drone shots combined with up close shots, all separated by quick cuts with Rossi speaking in Italian (w/ English subtitles) over the video. As you'd expect in a commercial for a sunglasses company, there are a lot of obligatory shots clearly featuring Oakley goggles and sunglasses, but Rossi pretty much exhudes cool so it works and doesn't feel too forced. It's great to see a motorcycle racer in the mainstream spotlight like this and hopefully Oakley sells a grip of shades so we see more of our two-wheeling stars in future commercials of this scale.

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@TimHuber Hot stuff. Cool cat.