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151 months ago

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Eicma 2011: MV Agusta and the Museum

MV Agusta Eicma

MV Agusta logo

MV Agusta, as we all know, is not only a super fast and sleek sportsmotorcycle, but a very good looking one; sexy, sleek and pretty. In fact, most MV Agusta motorcycles belong not only on a race track, but in a museum.

That's probably why the company decided to showcase their motorcycles in a museum style display at Eicma. You had to enter in one area, exit in the other. The halls are all pristine white, and all their motorcycles are displayed like works of art, works of art that they are. Indirect lighting, corridors, hushed talking; it all reminds you of a visit to a museum (if you ever do).

Here are some of the "works of art": ...

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