Ads: Yamaha Fazer, Or How Not Make Good Motorcycle Ads

Somehow the ADK Fortune Communication PR company in India missed to boat on this one. Two Yamaha print advertisements for their Fazer motorcycle. Both ads refer to historical explorers, Columbus and Vasco de Game.

How many people will identify their Fazer with an adventure motorcycle? And that while Yamaha have an excellent "explorer" motorcycle, the XT1200Z Super Ténéré.

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