Ads: Drink and Drive Australia

Getting people to not drink & drive, whether it's with a car, motorcycle or truck, is difficult enough. Getting advertisements that will make people think before turning the ignition key of their vehicle after a few drinks is very difficult; in fact it's a real art.

Ads that make people think need to send an instant message to their brains, and to do that, you require a certain creativity. Unfortunately, these two TAC ads lack that. It's not a message that will make you think "hmmmm, let me get a taxi".

The art work is nice, but honestly, would that stop you from getting on your motorcycle after a few margaritas?

...