The Netherlands: How Not To Launch A Motorcycle Smartphone App

The Dutch motorcycle association, KNMV, has launched an app for motorcycle riders for iPhone and Android devices that will tell you if the weather is good for riding your motorcycle.

So far, so good. The app is free, but only for members (you need to enter your membership number to activate). That is bad!! For an official organization that looks after the motorcycle world in The Netherlands, something like this should be available to all bikers, not just members.

It's self-serving, and not in the interest of the motorcycle world.

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