JRbiker

5 months ago

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Bikers and Fans Flock to EICMA 2023

Rho, Lombardia, Italy

When the doors opened to the public at the 80th version of EICMA on Thursday the crowds streamed into the hall by the thousands.

EICMA 2023 is just as popular as ever. Courtesy EICMA

EICMA 2023 is just as popular as ever. Courtesy EICMA

So what did all those folks get for their 19 euros (plus fees of course)?
Well, in short there was plenty to keep them entertained and informed and occupied. With more than 700 exhibitors on hand showcasing more than 2,000 brands spread across eight pavilions it was like motorcycle heaven.

Bikers of all ages attend EICMA. Courtesy EICMA

Bikers of all ages attend EICMA. Courtesy EICMA

Of course there are the bikes - new models, prototypes, and updated versions, plus parts, clothing, and accessories, but there's so much more. There are e-bikes and e-motorcycles and plenty of other two-wheeled indulgences.

Each booth seems to have an attractive lady or two. Courtesy EICMA

Each booth seems to have an attractive lady or two. Courtesy EICMA

There are the much celebrated ladies of EICMA who act as hostesses at manufacturer display booths and there are test rides, stunt riding, and racing.

If you're a gamer, EICMA 2023 has got you covered. Courtesy EICMA

If you're a gamer, EICMA 2023 has got you covered. Courtesy EICMA

New this year is the EICMA Esports Arena where visitors can play video games and mingle with VIPs and international riders.

The YUM area is all about how bikes are part of the mobility solution, not the problem. Courtesy EICMA

The YUM area is all about how bikes are part of the mobility solution, not the problem. Courtesy EICMA

If gaming is not your thing, then maybe the YUM area will be more to your liking. It's the Your Urban Mobility area that focuses on showing how motorcycles and bicycles will be the answer to mobility challenges in cities.

Racing is a part of EICMA, too. Courtesy EICMA

Racing is a part of EICMA, too. Courtesy EICMA

And don't forget about MotoLive with races, stunts, and competitions.

Manufacturers spare no expense when setting up displays. Courtesy EICMA

Manufacturers spare no expense when setting up displays. Courtesy EICMA

Plus everywhere you look there are bikes, and bikers, and all things motorcycle. It is truly like heaven on earth.
EICMA 2023 wraps up on Sunday.

Big brands and boutique brands are at EICMA 2023. Courtesy EICMA

Big brands and boutique brands are at EICMA 2023. Courtesy EICMA

You never know what you'll see at EICMA. Courtesy EICMA

You never know what you'll see at EICMA. Courtesy EICMA

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