Can-Am is Returning to the Motorcycle Market

In my neighbourhood when I was growing up there lived a guy name Ross. Nice fella, not too bright. Ross was memorable for one particular reason. Each summer, for about a week, he would drag this old Can-Am dirt bike out of his family's shed and fight with it until he could get it to run. Then for the rest of the week he'd happily tear around the local fields, backyards, and streets making a racket. When something else broke, something that he hadn't fixed this time around, silence would descend once again.

If you're reading this Ross, you might want to wait a little while, and take a stab at Can-Am again. The company is getting back into the two-wheeler market.

Can-Am is known for its Spyders as well as ATVs and UTVs, it has released a teaser video which hints at their electric motorcycles. The company will launch what appears to be four new all-electric models in 2023 to coinicde with the brand's 50th anniversary and the bikes themselves should be in showrooms in mid-2024. 

The video doesn't give a lot in the way of hints or information but it looks likes a naked bike, an adventure-type bike, a cruiser, and a sportbike or sport-tourer. There's the obligatory large LCD screen and at least one of the models has a single-sided swingarm.

Here's the video:

José Boisjoli, CEO of BRP, Can-Am's parent company, said they felt the time is right to make this move.
"With the motorcycle industry shifting to electric, we saw an opportunity to reclaim our motorcycle heritage and to re-enter the market. This new product category is extremely important to us, and we are thrilled that Can-Am motorcycles are the first EV models in BRP’s electric lineup to be confirmed to consumers. Many of us have very fond memories of riding the early dirt bike models, and now we look forward to building on the rich history of the Can-Am brand to inspire and impress a new generation of motorcyclists and electric vehicle enthusiasts."

I'd like to add that some of us have fond memories of watching kids from the next street over riding early dirt bike models.