Ducati

24 months ago

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Volkswagen Assembling Ducatis for Argentinian Market

Ducati has partnered with Volkswagen Group Argentina for the CKD (complete knock-down) assembly of the iconic Italian motorcycles for the local Argentinian market. 

The Ducati Scramber Icon will be the first model assembled under this agreement. The Scrambler line is a popular one in Argentina since its introduction to the country in 2016. These urban-inspired motorcycles, designed under the post-heritage concept, invite personalization and self-expression while offering total versatility in their use, maintaining the features and characteristic equipment of every Ducati brand product.

The Ducati Scrambler Icon will  be the first bike assembled under the agreement. Ducati photo

The Ducati Scrambler Icon will be the first bike assembled under the agreement. Ducati photo

Ducati has a robust presence in the South American country with seven exclusive dealerships. Production will begin by the end of this year at the Córdoba Industrial Center. The VW plant will be the third factory in the world outside of Italy for Ducati.

"The Argentinian motorcycle market is very interesting, Ducati has a strong positioning in this country in which over the years we have been able to achieve excellent results, both in terms of volumes and market share", said Francesco Milicia, Ducati VP Global Sales and After Sales. "In Argentina we can count on a great collaboration with the Volkswagen Group which distributes our bikes, and it is also thanks to this strong relationship that we are able to take this important step which will help to strengthen our position in this market even more".

The relationship between Ducati and Volkswagen goes back several years. Ducati photo

The relationship between Ducati and Volkswagen goes back several years. Ducati photo

Volkswagen is excited to take part in this venture.

"Starting to assemble Ducati motorcycles in Córdoba is a great joy, since Volkswagen Group Argentina will be the first VW Group subsidiary in the world to do so," said Pablo Di Si, Executive Chairman of Volkswagen Latin America.

The commercial relationship between Ducati and Volkswagen Group Argentina began in 2013, after Audi AG bought the Italian motorcycle manufacturer globally in 2012.

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